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I was recently asked to dream up all the ways these new fangled information and communications technologies can save us from the carbon-based perils of flying. Flying dumps tons of carbon into the atmosphere. Not good, that. Technology, of course, that’s the answer, or so they say (who ever they are).

The litany goes something like this: “With video conferencing, broadband, and Second Life, well, we can all safely stay ensconced in our own virtual-reality-sensory-deprivation-tanks and just digitally dance the salsa at the next NTEN gathering.” In fact, I recall a posting on some blog, or some listserv, just before the last NTEN conference. It took NTEN to task for being so “20th century” as to hold a conference people actually attended. I grumbled at the time, muttering to myself that people that think technology is a replacement for face-to-face meetings and conferences are missing the point, and forgetting that tech is never a replacement.

To put it personally — and curmudgeonly — there was no way in hell I’d be willing to attend a conference where I really wanted to be, with a virtual substitute. There are just some things you can’t do in WebEx. Those things are the reasons I actually go to conferences. If it weren’t for those things, I’d just spend my days curled up with a good book, dog at my feet, and a glass of Domaine de Berane in my hand.

It reminded me of a story about what’s important and what’s not — one of my professors in grad school was on the horns of a dilemma. He had been offered a new professorship at another university and couldn’t make up his mind of whether to stay or go. I found this ironic and said as much:

“But Doc,” I said, staring him squarely in the eyes. “Don’t you teach decision theory? Aren’t you one of the world’s experts on how to make this kind of decision? Didn’t you help develop some of the decision thingies that helped keep the Cold War from turning nuclear? Can’t you just throw this into some sort of quadratic matrix, push the magic buttons, and crank out the absolute right answer?” I queried.

“Yeah, I could do that,” he said, “but this is important.”

The important things don’t necessarily lend themselves to the virtual or the technological. Some things can’t be easily boiled down to a set of equations or business rules. I run into this all the time when I try to develop workflows around grantmaking. It’s the subtleties that count. And, it’s the subtleties in interpersonal communications that make a conference a conference, and a meeting more than talking heads on an LCD screen.

Nevertheless, I had an article to write. I had run into an editor for the Alliance Online (at a conference no less) and offered up my pen — I think I said, any topic, any time. It must have been the jet lag, but now I had to pay the piper. She wanted 400 words or so. I sat down, stared into space, and when I looked up I had 3,200 words on the screen. (Those that read this blog with any regularity will not be surprised. I do seem to wax on.)

When I looked at it, I basically said the same thing over and over again… it was a cascade of things like:

  • “Well, yes you can use video conferencing…, but it’s no substitute…”
  • “There’s WebEx, but… it’s no substitute
  • Skype video… It’s great, but it’s nothing like being there…

With axe (actually red pen) in hand, I chopped and chopped, and got it down to less than a thousand. I invite you all to take a look. The theme is simple: technology is no answer; it’s an answer, but not the answer. The context is interesting as well. I invite you to start here with the original Alliance article that interviews a number of people in the nonprofit space. Then find my “no answer” here.

With most important decisions, there are no easy answers. And, this one is important.

9 Responses to “The next best thing to being there…”

  1. on 16 Sep 2007 at 7:52 pm Jon Stahl

    It’s (really not very) remarkable how much things stay the same even as they change.

    Last time I checked, people are still people, and we still have millions-of-years-old wetware that is really, really attuned to the nuances of face-to-face interaction.

    Good stuff.

  2. on 17 Sep 2007 at 6:40 am Holly

    Right on Gavin! I feel like all these “social” technology tools get us 99% of the way there. We gather. We learn something. We even interact to some degree with our colleagues. But that magic 1% of a face to face encounter will never be replicated. Virtual meetings should be used when getting togeter isn’t feasibe for other reasons, but we should never stop meeting in person!

  3. on 17 Sep 2007 at 7:31 am Jason Z.

    I don’t know. We might be surprised at how much irreplaceable can be replaced if oil is $200 a barrel.

  4. on 17 Sep 2007 at 7:58 am Gavin Clabaugh

    Yep. Jason, you’re right. It’s amazing what becomes “marginal” when the price is high enough,or, conversely, what becomes important when you’re forced to make those hard choices.

    Frail as we are, though, it’s always hard to imagine the seven years of famine, in the midst of the plenty.

  5. on 17 Sep 2007 at 1:11 pm Katrin

    Maybe it’s the atavistic urge deep from our past that makes us want to smell each other. Collaborations, business, friendships, love (yes, I can attest to all of these) just happens much better when you are face to face, nose to nose, smile to smile. And if we are about building a community, building a peer network, doing business, and starting collaborations (and yes, in my case and a few others I have heard about, a relationship :-) then meeting in person just makes it easier to do a deal, establish trust, hang out, and build string social ties. I believe that is partially why NTEN is such an amazingly strong network of people who look out for another in sometime astonishingly surprising and expansive ways.

    Katrin

  6. on 21 Sep 2007 at 10:28 am Beth Kanter

    Mediated experience cannot replace face-to-face! (As much as I hate changing out of my pjs and taking a shower …)

  7. on 24 Sep 2007 at 4:42 am Ted Johnson

    This year I’ve acquired several clients whom I’ve never met in person. One of them, I sensed, was a tad dissatisfied with my services. Last week, I happened to be in the same city where they are located, so I met them in person for the first time for a couple of hours. It completely turned the relationship around. They were wanting to meet with me in person again before I left town.

    Hooray for meatspace!

    BTW: If carbon output is your concern, there are obvious alternatives to air travel. How about a column on “The next best thing to being there by the fastest means?”

  8. on 24 Sep 2007 at 6:11 am Michelle Murrain

    Thanks Gavin, for this - it’s great!

    One middle ground in terms of the petroleum issue, which I think is way important: smaller local gatherings are also ways to get that irreplaceable 1%.

  9. on 03 Oct 2007 at 8:21 am Michael Hoffman

    I totally agree! There is nothing like the accidental meetings and connections that happen in person. There is something qualitatively different about them than online introductions.

    But it shouldn’t be an excuse not to use these tools for the in-betweens and maybe to lessen the amount of travel that we do that we might not need to do. I think that’s what we are modeling here to some degree.

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